Archive for Social Media
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There is a lot of buzz these days about social media marketing and how this is the new way of doing business on the internet. Have you ever noticed the there is a lot of confusion on how to do that?
Should we spend our time using Twitter, StumbleUpon, Facebook, and the like? If we should, then how should we do it? That is a valid question.
Not only that, but it seems that everyone has a completely different approach. This can be so confusing! What do I do and how do I do it. That’s what I want to know.
After a lot of searching and many false starts, I have found some answers that have given me some clarity and insight into how to do social media marketing.
Simply put, social media marketing is using social media outlets to attract potential customers and business prospects to you and your business. It is attraction marketing for the 21st century. So, to use social media marketing as a tool for building your business, you are using the various social media sites as tools to drive traffic to your blog or web site. As you drive targeted traffic to your blog or web site you will be able to add interested people to your sales process or funnel.
Pretty simple in theory, eh? Still the question remains; how precisely do I do that? That is still a valid question.
Charles Heflin and Thomas Rozof are pioneers as well as innovators in the process of social media marketing. They have amassed a tremendous amount of research and insight into how do use social media as a marketing tool to grow your business. They have put much of this research into a free report which is available to you. The report is called The Syndication Revelation. The information is presented concisely in a straightforward manner. This report will give a lot of information as to how you can use social media marketing to build your business today. Check out the Syndication Revelation today. It IS working for me and this blog right now. Perhaps it will do the same for you!
Here is a short video that will give you a glimpse into the power and potential of social media marketing:
Get you Syndication Report now!
from SiteProNews: Webmaster News & Resources by Meredith Liepelt
Everyone – from politicians, businesses, musicians, celebrities and many other groups of people – uses social media such as Facebook, Twitter, LinkedIn or other social networking outlets to spread their message, build their businesses and connect with others.
Do they know something we don’t?
Networking, whether online or offline, is a great use of time when done properly. As with anywhere you spend your time, knowing why you are doing it, how you will measure success and having a plan is the best approach.
With that said, I jumped in with both feet last year with the guidance of a social media expert, and I have found clients, joint venture partners, speaking engagements and other great connections through various social media outlets. I am a member of more social media outlets than I can count, but I currently focus on Facebook, LinkedIn and Twitter. While I am not an expert in social media, here are five reasons to take some time to learn the benefits of social media.
1. There Is No Cost
There is no direct cost unless you opt for an upgrade, if one is offered. I haven’t paid for an upgrade and have steadily increased my list to include over 1000 followers between just three social media outlets, and without much effort.
2. Build Your Business by Connecting With Peers
Are you interested in finding joint ventures, affiliates, guest experts or other peers you can bounce ideas off of? In the last few weeks alone, I have located one large joint venture partner and have had several other partnership opportunities cross my desk. Business owners just like you are using social media to connect with others who are interested in using your articles, hosting you as a guest expert on teleseminars, webinars and live events, and even creating projects together!
3. Build Your Business by Following Reporters You Are Targeting
Would an article written by a certain reporter make your year? Follow them on Twitter or Facebook and see what is of interest to them and what they are writing about. You never know what golden nugget you’ll find by following them online that may open the door at the right time. Follow them and invite them to follow you as well! Or with LinkedIn you can find out how many degrees you are from them. You may surprise yourself by being only one or two degrees away from your target!
4. Showcase Your Expertise, Build Your Platform and Attract New Clients
Social media is an interesting animal. While many people use it to increase their businesses, you must be mindful about outright promotions. Generally speaking, heavy marketing of your products and services on these sites is a big no-no. Here’s how I do it. I’ll post something like this: “Just got off the phone with social networking guru Nancy Marmolejo. Now I’m off to finish writing my sales page for the Business Breakthrough Series.” People who are intrigued will check you out and may end up deciding to follow you and … bingo! They have just entered your world!
5. Reach Large Audiences
The world is your oyster in social media. There are only a few businesses that are truly limited by geographic boundaries, especially if you are in the information marketing business. Being active on social networking sites eliminates geographic boundaries and allows you to reach a vast number of people from all over the world. If you have products and services that can be purchased by anyone in the world, being active in social media is an absolute must for you. I recently held a teleseminar with people from over 10 countries in attendance, all from the comfort of my home office! And my sweat pants!
So, is social media worth the time? It depends. Social media is absolutely the wave of the future, and you will need to know something about it at some point. However, whether you work it into your plan for 2009 depends on your goals. If you have a goal of increasing your reach to prospects either locally or internationally, you can do that quite effectively through social media. However, if you can cannot and will not commit to
learning how to “tweet” on Twitter or communicate on Facebook or use your connections on LinkedIn, it will not be worth your time.
My advice to clients when they are just starting out is to select one social media outlet, whether it’s Facebook, LinkedIn or Twitter, and master it before jumping into every outlet possible. You obviously need to schedule time for connecting, so select the social networking outlets that will benefit you the most.
Now that I am experiencing the financial results of my online efforts, I understand why this is such a great use of my time and I’m hooked!
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Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at http://www.RichLifeMarketing.com .
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The social media revolution is no longer the wave of tomorrow. It is the reality of business today.
Are you prepared and ready to go? there will be great reward for those who are. In order to become more knowledgeable you can learn more about Social Media Sciences, download the free report The Syndication Revelation (no opt-in, no e-mail required, and get a $1. trial membership that will forever change the way you do business on the internet simply by clicking here.
5 Secrets to Creating a Powerful Google Profile
By Donna Gunter
I often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person’s name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, like those found on Twitter, Linkedin, and Facebook, show up high in the search results. Google, however, has started giving these well-known social networking sites a run for their money by creating their own online profile option.
Google Profiles are simple web pages where you can list general information about yourself. Anyone who can create an account on Google and verify their real name through a screening routine can now have a personal profile page on Google. The most powerful aspect of this system, however, is the ability to include links in your profile, which can pack a powerful search engine optimization (SEO) punch for you. Best of all, Google provides this service at no cost to you.
Profiles are public and include your actual name and/or a nickname. You can list your occupation, where you are located (your profile will be used for Google Maps), a list of links, your photo and a short introduction. Google even provides a way for visitors to click a link on your profile to contact you directly.
Here are 5 secrets to creating a powerful Google Profile:
1. Upload your photo. One of the keys to creating relationships online is to let others know you’re a real person. The easiest way to do that is to provide a visual cue, like a photo, to help them remember you.
2. Include keywords in bio. The “About Me” section is where you can use outbound keyword-rich links to your advantage. As you compose this section, be sure and include several keywords others might use to find you, and link those back to your web site. For example, if you’re a divorce attorney in Houston, you might have the keyword phrases, “Houston divorce attorney” and “family law attorney” as links back to your primary web site.
3. Link to your sites and profiles. You can link to any number of sites from your Google profile. Just like in your bio, use keywords to your advantage here as well. So, if you run a cleaning business and have produced several videos demonstrating what you do, instead of listing your link to your YouTube videos as “YouTube.com,” you might instead use “Professional Cleaning Videos,” which links to your YouTube stream instead.
You should add the following links to your profile:
–web site(s)
–blog
–all of your social networking profiles (Facebook, MySpace, Twitter, Linkedin)
–YouTube.com or UStream channel
–Squidoo lens
–Social bookmarking profiles (Delicious, Reddit, Digg
–Article syndication page
–Free giveaway sign up page
–Products page
–Services page
4. Showcase your products and services. The page editor allows you to upload images through photo sharing sites Flickr and Picasa. Upload images of your physical or information products or shots of you in action delivering your service.
5. Take care when choosing your profile URL. If you have a Gmail account, Google will ask you if your want to use that username as part of your profile URL. Be aware that if you choose that option, you are inadvertently giving away your Gmail address. I chose instead the longer profile URL with the long string of numbers. I don’t like my email address appearing anywhere online, so even though this profile URL is longer and more difficult to reference, it beats filling my inbox with spam.
If you don’t use Gmail, you can select any available username to be part of your profile URL. If later on you sign up for Gmail, you can choose this username as your Gmail username. Once you’ve selected your customized URL, you won’t be able to change it or delete it. However, you can make it private at any time by selecting your old URL on the “Edit profile” page.
Take a few minutes today to claim your name and create a powerful profile for your business. It costs you nothing, creates powerful one-way inbound links back to your site, and will help you get found online.
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Online Business Coach Donna Gunter helps baby boomers create profitable online retirement businesses by demystifying the steps needed to successfully market a baby boomer business online. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.OnlineBizU.com
Post from: SiteProNews: Webmaster News & Resources
5 Secrets to Creating a Powerful Google Profile
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Etiquette for Social Media Sites and Blogs
from SiteProNews: Webmaster News & Resources
Social media is social. Social, an adjective that one definition gives as pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. That’s what social network sites are - social clubs. Where people with the same interests get together and learn, teach, grow, and bond.
Hopefully you were taught social etiquette while you were growing up. You remember, elbows off the table, shake hands when you meet someone, send thank you notes, say please and thank you. Just as there are proper ways to behave in the world, there are proper ways to behave online. Here are a few ways to make your online experience a pleasure for everyone else.
Be Nice
This is the big one. Everything after this is icing on the cake. There is nothing wrong with being nice; it doesn’t mean that you’re weak. Making enemies on social sites gets you nowhere, so drop your hatred and e-rants. It’s okay to have an opinion, even an extremely opposite opinion from everyone else. What’s not okay is to call other people names. If you’re trying to make a persuasive argument, use persuasive language and prove your point. It doesn’t help your cause to call someone an idiot. And, if you use the Internet to rant and rave, people eventually tune you out.
Just like in real life and business, we get what we want by knowing people, networking and building quality relationships. It’s the same for online relationships. And, as the old saying goes, “you can catch more flies with honey…”
You should value relationships over transactions. Gaining links from commenting on blogs should not be your main objective. Blog comments are just that - you are commenting to join the conversation. And you are joining the conversation to build a relationship.
Be Accountable
Just because you sit at your computer, anonymous, doesn’t mean you are not accountable for your actions and words. Don’t believe that there are no rules to social media. Don’t believe that you can do or say whatever you want without consequences just because you can hide behind your computer. People are smart and if you are a shameless, self-promoting jerk, they’ll figure it out and you’ll be done. By being accountable for your words, people will respect you, whether they agree with you or not.
Be Respectful of the Community
You are there to add value to the community you join, not to push your agenda and make sales pitches. The thing that will bring you relationships is making sure that when you add to the community, it’s with quality content. You may want to sit back and just listen for a while to learn about a community you’ve joined instead of just jumping in, maybe being ineffective and wasting everyone’s time. Before you submit anything to a social site, ask yourself if it will add value to the community. If not, don’t.
If you are commenting on someone else’s blog, don’t just promote yourself. If you have a post that refers to that conversation, then it’s okay to post that link in your comment. However, if you do it too often, you’ll get ignored or thought of as just a spammer.
Be a Listener
Yeah, sure, you think you know everything, but, if you listen to what others are saying, you might learn something. Listen to people that comment on your blog and see if you can understand where they are coming from. Your first reaction does not need to be a rant telling them how wrong they are.
Be a Giver
You know this one - you scratch my back and I’ll scratch yours. This saying applies to online relationships as well. If you want attention, you have to be willing to give it first. Do the people who burst onto your site or group and think that they should be at the top immediately annoy you? And how about the ones that constantly ask for your help by commenting on their blogs or always push their content on you. We all try to avoid “users.” Don’t be like them - you have to earn respect by giving more than you receive and by making sure that what you give is useful.
Remember to link to posts that you find interesting or informative. Chances are that if you’ve found it interesting and related to your group, someone else will too. This is a great way to get involved in social networking sites.
Be Nice
I know, this was the first suggestion, but it’s important so it bears repeating. You can’t get away from it, The Golden Rule concept can be found in cultures and religions all over the world. That’s probably why it’s the “golden” rule. And if we all lived by it, in real life as well as online, we’d all be a little better off.
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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketing and advertising company employing Brandcasting, the most effective way to brand your company on the web. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Learn more at: http://www.Brandsplat.com/
Post from: SiteProNews: Webmaster News & Resources
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