JonClaytonBiz

JonClaytonBiz is devoted to helping home based business entrepreneurs develop their online marketing strategies. I do this through content development, consultation, social media marketing, as well as content syndication.

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Jon Clayton

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What if it was possible to combine , blogging, social marketing, and a real team approach into your home-based business? Would that be radical or what? That is what this blog is about.......

Archive for 1. Magnetic Core

May
14

Setting Up Your Magnetic Core

Posted by: Jon Clayton | Comments (1)

Thank you for visiting JonClaytonBizBlog. Your comments and thoughts are encouraged! Be an active part of this blog. Thanks! -- Jon Clayton

read-my-blog“You cannot change anything in your life with intention alone, which can become a watered-down, occasional hope that you’ll get to tomorrow. Intention without action is useless.” — Caroline Myss

In order to create your internet traffic machine, you will need a blog. This is where you are going to send people to become acquainted with you, your business, and your opportunity.

Ideally, you will create a domain name and register it.

Next, you will set up a hosting account, go to Wordpress.org, download the current version, upload it to your hosting account, add a theme and some widgets, and you are on your way. That was simple, yes? This is called having your own, self hosted wordpress blog.

Maybe you don’t have a blog. If you are doing business on the internet, you are losing out. You can go to Blogger.com. If you have a google account you just login and create a blog. They have instructions to guide you through the process. When you register a domain name, simply forward that domain name to your blogger account. This will get you started right away. And it is completely free. If you do not have a google account, simply register for an account and you are on your way. You can do the same at wordpress.com. The cost is the same as blogger.com.

This blogging business is not exactly rocket science. It takes some learning, but it is simple, easy (once you get the hang of it), fun, and very profitable. As we go on through the next few weeks and months, I will go through all the material in some detail. Right now, the thing to do is to get started.

If you feel intimidated by the concept of blogging, don’t feel alone. I certainly was. The way I started was with a blogger.com account. It was a very special account. It was called a “top secret” account. That is to say, I did not tell a soul about it! It was a place where I practiced, experimented, and learned. Then one day someone left a comment on the blog. I was shocked. And the comment was complimentary! I was hooked. That was a long time ago. Now blogging can be highly profitable in and of itself. But more importantly, blogging can be the magnetic core around which all of your internet advertising and social marketing revolve.

Using your blog as the core magnet of your online activities will produce a steady stream of prospects for your business. These prospects have some relationship with you through reading your blog and perhaps leaving comments. They will be of a consistently higher quality that any type of lead you can ever purchase.

And we are just getting started…

So, funny man, what am I going to put on this blog of mine? :shock:

See you early next week.

In the meantime, you have work to do there blogger dudes and dudettes! Get started on creating your magnetic core today!
<:))))><<

jcbgmail-icon

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Categories : 1. Magnetic Core
Comments (1)
May
12

Create The Magnetic Core

Posted by: Jon Clayton | Comments (1)

conversationsIn Monday’s post, I wrote about building your own internet traffic machine which would generate prospects within your target market. As we go into the internet presenting ourselves and advertising our opportunity; we have got to drive these potential prospects to a place where they can become acquainted with us and our opportunity. This is really a high tech application of relationship marketing.

So, how is that done exactly? That is done by creating an internet site that will serve as a central hub, so to speak, for all of our internet activities. This site will contain personal as well as professional material. It is a site where people can come and get to know us at their own pace. This will be a site features a certain amount of interaction as well. We will place information which will help people and perhaps entertains them too.
This type of internet site is called a blog. Over time, blogs will contain a wealth of information about a person and their business. People can be informed, entertained, and edified. And you can easily create and maintain a blog with little, if any, technical experience. This can also be done on a very small budget.

Your blog is your internet identity. It presents you as a real person. It also presents your business opportunity and any affiliate programs you represent. From this platform you will create and publish information for your target audience. As you create trust and rapport with your target audience, you earn the right to present your business as a high quality option for people to consider. As you go through the fabulous world of the internet interacting on social networks, bookmarking sites, forums, marketing, and advertising you will anchor these activities back to your blog. This is a place where you will drive interested people from your target audience to go to get to know you and, in turn, your business.

This will serve as the beginning of a sales funnel. This is where interested people will find out about you, what you do, and how you do it. Again, this is a modern application of relationship marketing. As they sort through the information you place on your blog, they will move through the process to become a customer or even a business partner.

Wee’ how is that done? I can’t possibly do that. I wouldn’t know what to write. I would be out of ideas in less than a week! What then? Well, slow down cowboys and ladies, let’s pick up on this theme again Thursday. See you then.
<:))))><<

jcbgmail-icon

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