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What is it that makes leaders different? Can you possibly predict who will rise from follower status to becoming a recognized leader – someone who is widely accepted as a guru? Probably a lot of people figure that when you look at a leader, you see certainty and passion and enthusiasm.  With those elements, a person inspires confidence in others. You probably don’t have a bunch of statistics to back it up, but I’ll bet you’ve noticed the same thing in your life. Man or woman, the person who exudes confidence is easy to follow. The person without it? You hardly even notice them.

To be an effective leader, you must have chosen a path you have very strong belief in. You need total certainty, because any doubt in your voice or in your actions comes through loud and clear to everyone who is looking at you. When you show the clear mental toughness to lead in one definite direction, then you have a real opportunity to gather followers. But if you are dispersed and can’t focus, then people will keep on looking for a leader.

It’s always surprising how many people look to others to guide them when, if they just Googled their question, they’d have an answer. A leader doesn’t expect or depend on others to do it for them. They choose a good example, then they figure it out and make it work. A leader entering unknown territory still doesn’t bat an eye. They do it anyway. This isn’t revolutionary. Every one of us learns to drive by driving. Success as a leader means you have a “think REALLY big” mindset, and then doing the necessary actions. A leader absolutely knows that they are the ONLY one responsible for their future, so they do the logical actions that will bring the results they want.

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What makes you successful at network marketing? Or better yet, what is the biggest difference between your success and your failures as a network marketer?

The answer to this question just might surprise you.

Did you ever think that the quality of leads plays a dominant role to your bottom line?

Let’s take a look.

I’m quite sure that most people who venture into the world of network marketing are instructed by their sponsors to buy and call leads in the recruiting process. The end up buying leads a spending countless hours everyday following up with those leads to no avail.

On the other hand, there are marketers that never buy leads and still have their network marketing business grow every single day. Their business just seems to grow on auto-pilot.

With these two approaches to marketing, why is there such a large difference?

Let’s consider a few things.

When you run your network marketing business, it is sound practice to be and stay in control. But guess what? When you buy leads you surrender a considerable amount of control.

The way it works when you purchase leads from a lead company, you are placed on auto ship at a set price per month. With this arrangement you are sent a monthly batch of leads like clockwork.

To some degree, this is comforting at first because it sets a regular schedule in your business. You automatically know that at a certain time each month, you will be receiving X number of leads to contact and follow up with.

But think about this for a second.

Do you know where precisely these leads come from? You can probably assume these leads have an interest in network marketing to some extent but besides that, you really don’t know how qualified these leads are or where they came from.

You really don’t know in what manner these leads were generated, what form they had to complete or how many people to which these particular leads were distributed.

Not knowing this information can leave you a little less equipped to properly gauge their expectations. Also, if your lead company should go out of business you could be swept into a tailspin to find another lead company to do business with that has a totally different system for purchasing leads for which you have to get accustomed.

So if you stop buying leads, your only other option is to generate leads yourself.

Agreed, this is extra work on your part but any lead you generate yourself will be far superior to those you buy.

Why?

It comes down to that whole concept of control. Why you start generating your own leads you know much more about that lead. You know precisely where the lead came from an to what manner that lead was generated.

A great benefit to generating your own leads is they are your leads exclusively. In addition they already know who you are which means following up with them is much more personal. Also you are aware of what designs they had on a network marketing business. Keep in mind they opted in to learn more about your business opportunity, not that of someone else.

Generating your own leads is something that is very powerful. It helps you to maintain control in your business. You should never under estimate its worth to your business and the ability to increase your chances of network marketing success.

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By Richard Dennis

I saw a comment from a successful internet marketer this week that I think is very important to consistently remind yourself of.

Almost everybody we talk to about network marketing is an employee. They come from an employee mindset. Very few are actually business owners.

The employee mindset is: “OK. I really want to be successful on my own. I don’t want to have a boss. I want to make more money. What do I do?”

The employee mindset is NOT: “OK. I’m going to work this out for myself and come up with my own business plan.”

And the point this guy was making is, the most important word when you are talking to a prospect is “system.”

Let me repeat that. Heck, let me SCREAM that.

THE MOST IMPORTANT WORD WHEN YOU ARE TALKING TO A PROSPECT IS:

SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM!

You’ve got to give them a step-by-step system. They have to see a system that can work for them. You have to show them how it has worked for others, and you have to show them, step-by-step, exactly what they will do with it.

But it’s more than just that. Your prospect not only has the opportunity to use a system that is tested and proven to work, but they also have the opportunity to talk to their prospects about that tested, proven system … which every prospect needs and wants. It’s really important. That is exactly what this guy is talking about.

You need to hammer prospects about the system. I mean, REALLY hammer them on this. Most prospects think, “Oh, this company has a great product. That’s what I need.” Or, “Oh, I’m personally sponsored by the heavy hitter. That’s what I need.” Or, “It’s been proven that this compensation plan pays out 80%, and over 90% of the people who use it are successful.”

NO NO NO NO NO NO NO!

Most prospects need to use the Success In 10 Steps ebook by Michael Dlouhy to have success, but some won’t.  Everybody knows that a new person needs a tested, proven system to start with. If you can find a better, tested proven system, fine. We’ve used this one for 4 years, and it constantly produces the targeted leads we want.

That’s what those with the “employee mindset” need more than anything … good prospects to talk to. Just getting a few really targeted prospects a week can change their lives.

System? Yes. Use it. And talk to your prospects about it. Believe me, they know they need it.

Richard Dennis

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