The Number One Competency Of Network Marketing Leadership: Trust

The most important asset to develop as a leader in the network marketing industry is the competency of Trust. Above every other personal belief, characteristic, or discipline this core integral competency reigns supreme.

The Speed of Trust is a book by Stephen MR Covey in which he writes about the the 4 factors of trust and why they are so important. Let’s first see what he has to say about them and then dig a little deeper:

A. Technological advances have in affect created a flat world:

Our standpoint in history is such that never before have we had the facility and access to information that we have today. As network marketing professionals we are no longer confined to the old ways of building our teams based on geographic regions but in fact intercontinental businesses are becoming the norm rather than the exception.

It is so much more difficult to stand out in today’s crowded marketplace that everyone carries the risk of just being another “me too” marketer. There are literally thousands of leaders out in the marketplace right so you have to pose this question to yourself “What is it about me that will attract someone to my opportunity?”

One way to distinguish yourself from the hordes of hungry wannabe’s is to make sure that everything you touch, or involved in carries with it such a high level of trust and integrity that your potential business partners know without a shadow of a doubt that their best interests are what you are concerned with most.

This particular area of trust is such a powerful one that I want to reemphasize it: When your potential business partner knows with no uncertainty that the advice, counsel, and leadership that you provide to them is based out of your desire to see them succeed then there can be no more powerful base to build your relationship on.

B. The marketplace is filled with noise and clutter:

Within the past 4 weeks, how many can’t-miss businesses have you been presented with? If like myself you know a fair amount of people in network marketing that number is more than likely higher by 2-3 times.

This is fundamental to you being able to build a long term business in network marketing. There will always be the next super opportunity around the corner and if you haven’t developed a strong enough bond with your team they might be persuaded to chase after it.

The way you combat this and cancel out any attrition is by developing the trust factor to such a degree that your business partners know that they will receive the best leadership, guidance, and marketing training, by staying aligned with you as their leader.

The number one competency of a leader in network marketing is the ability to generate trust but how do you generate this type of trust? This can only be created by undertaking the necessary steps to develop your skill set within the networking marketing arena. You take the time to learn how to build out proper direct marketing campaigns, learn effective Article Marketing strategies, PPC Advertising, or Social Media Strategies so that you can become an asset to those you lead.

This is how you create value within yourself as a leader.

C. Trust is the one thing that changes everything:

Trust is the only thing that will keep your team together. This is a very important component to have due to the likelihood that you will not spend your entire network marketing career with the same company but do have a very strong opportunity to spend it with the same core group of leaders you have established.

I know many groups of leaders who have built with each other over the decades that even though there are less than 7 core leaders collectively they can marshal 15,000 person groups within a month because of their relationships which are based on trust.

D. Trust is failing within our world:

Let’s face the facts here. Day by day trust levels across the board are decreasing. This extends to distrust in our government to do right by us and even to distrust in our clergy.

By understanding this need for greater connectivity and trust you will realize this is the key to your success and differentiation within the networking marketing industry.

Strive to be someone of integrity, trust, honor, and compassion. Make sure that no matter what the outside world is doing or how others in your company are behaving that YOU on a personal basis are above reproach, that everything you do, you keep in mind the best interests of your team. This is the way to true success within the network marketing industry.

About the Author:

Network Marketing Leadership is comprised of many factors. One of the most important factors is the ability to learn and teach The MLM Prosperity Secret. John Chatman is the Network Marketing Ninja that can hip you to this if you don’t already know it.
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